“Skrei 360” is about putting fish on the map. Skrei is Norwegian cod at its best and is fished between January and April. The Norwegian fishing industry’s marketing body – the Norwegian Seafood Council – wanted a new and engaging approach to communicate their story. An important part of the mission was to increase preference for Norwegian origin and communicate that skrei comes from the world’s most sustainable cod stock.
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“If I was Minster of Social Affairs” is a campaign that highlights how the lack of resources in child cancer care places stress on sick children, their families and healthcare professionals. Using the stories and experiences of three childhood cancer survivors as a key strategy created great public attention and viral spread, paving the way for a meeting with Social Minister Annika Strandhäll.
The campaign recently won double gold at the Polaris Awards and a bronze in the Grand PR Prize.