The winners will be nominated on September 28, after the nominated teams live-pitched their projects for the jury, consisting of communication professionals from across Europe. Digital Communications Awards is a prestigious competition organized by the Quadriga University of Applied Science since 2011 in order to reward Europe´s most outstanding campaigns and innovations in digital and social media.
“If I was the Minister of Social Affairs” is a campaign with a digital core built around the experiences of three childhood cancer survivors to tell opinion leaders what improvements must be done in Swedish cancer care. With the voices of the children as bearing strategy, the campaign went viral reaching all the way to the Ministry of Social Affairs, and a promise of a future million-euro investment in cancer care has been made.
The campaign recently won double gold at the Polaris Awards in London and a bronze in the Grand PR Prize.