The campaign was selected as winner in the Public Affairs and Social Media categories in the Polaris Awards, a competition which rewards the world’s leading opinion-forming and lobbying campaigns.
”Winning double gold is absolutely fantastic! Thank you Isak, Freja and Axel for being involved in lobbying for a positive development of Swedish childhood cancer care. Your stories have been an important part of this campaign, which has generated attention and engagement in the issue both among the public, healthcare staff and decision makers,” says Amelie Furborg, Head of PR and Opinion at the Swedish Childhood Cancer Foundation.
”If I was Minister of Social Affairs” is a campaign which illuminates how the lack of resources within childhood cancer care creates stress in sick children, their families and healthcare staff. With the stories and experiences of three childhood cancer survivors as the overriding strategy, a great deal of attention and viral spread was created, which paved the way for a meeting with the Minister for Health and Social Affairs, Annika Strandhäll.
After the meeting Sweden’s government presented proposals which might improve childhood cancer care.
The international jury consisted of 22 representatives from all over the world, active within different political areas. The campaigns were judged on the basis of strategic execution, creative level and results with grading on a ten point scale. Winning gold required an average of at least 9 points.