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Digital trends och investigations

”Always test. What works today might not always work tomorrow, but what worked yesterday might work today”

That was one of many tips shared when Jimmy Larsson, Head of the Marketing Team at Narva, spoke at Wednesday’s inspiration seminar. On this occasion the focus was on digital trends and investigation.

Jimmy spoke about how we currently have unique opportunities and a number of tools to reach out quickly and cheaply. Examples that were addressed included how AI and chatbots will change our view of brands. There are many reasons why we need to focus on digital marketing – including better ROI, clearer opportunities for measurement and results in real time, as well as the fact that it can generate sharing that contributes to increasing the engagement of recipients.

There was a review of Narva and the Swedish Childhood Cancer Foundation’s latest campaign ”If I was Minister for Health and Social Affairs” with the focus on PRTM (Planned Real-Time Marketing). We found out more about A/B-tests and segmentation in a new digital climate. The seminar finished off with interesting examples of different methods to optimise digital campaigns.