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Digital Bayer campaign hits target

Bayer, a pharmaceutical company, wanted to focus on peripheral arterial disease. The solution was “put your finger on leg pain” – a successful digital campaign from Narva. The result? Campaign effect exceeded all expectations.

Bayer knows that many patients and relatives experience severe problems and a feeling of hopelessness – that nothing can be done.

The campaign’s main message is about contacting a doctor and seeking treatment – before the disease progresses. Leg pain hurts the heart.

In the communication, patients and relatives must recognize themselves. With knowledge and by showing that you understand the situation – and describe a possible solution.

The campaign is in digital media and other channels. Targeted groups’ channels were carefully analyzed, and the campaign was developed and adapted accordingly.