Bayer knows that many patients and relatives experience severe problems and a feeling of hopelessness – that nothing can be done.
The campaign’s main message is about contacting a doctor and seeking treatment – before the disease progresses. Leg pain hurts the heart.
In the communication, patients and relatives must recognize themselves. With knowledge and by showing that you understand the situation – and describe a possible solution.
The campaign is in digital media and other channels. Targeted groups’ channels were carefully analyzed, and the campaign was developed and adapted accordingly.