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Challenge
Elanders’ challenge is to communicate their repositioning from a printing house to a global supply chain company. A change which mainly has taken place through a number of corporate acquisitions. The ambition was an annual report which more clearly highlighted the global presence and established customer collaborations.

Strategy
One of the ways in which Elanders’ global presence and established customer collaborations were conveyed was through a personally printed cover. Showing the different towns and cities where each individual shareholder lives, along with several different customer cases within each customer segment.

Results
The result is a comprehensive report with a clearer focus on Elanders’ global presence and investment, as well as on the values that the company is creating through customer collaborations in different industries.