Axel Johnson is a leading Swedish family-owned company in rapid renewal. The group's companies meet more than half a million customers a day and aim to be a positive force for change in the communities they are part of. The reader is invited to deep dive into Axel Johnson's 10/50/50 goal, which means that in ten years, 50 percent of what Axel Johnson does will be things they do not do today, while the climate footprint will be halved. In conjunction with Axel Johnson celebrating its 150-year anniversary, a number of employee portraits were taken, some of which are presented in the annual review.