The course concerns how opinions are formed and expressed, as well as planning a successful advocacy and lobbying project. What are the most important tools and what methods are there for argumentation which lead to active influencing of public opinion? Jimmy Larsson lectures on campaign development – the important analysis work to identify fundamental ideas and ultimately find sustainable solutions.
Lecture – 16 May, 2017
Narva consultants lecture on lobbying and campaign development
Narva consultants have been engaged by Berghs School of Communication as teachers in the course, “Practical advocacy, business intelligence and communication work”. Annika Sundström lectures on advocacy, lobbying and influencing public opinion.